3D Illuminated Signage: Warwick Grove
C RESULTS CASE STUDY
Project Overview
Client: Vicinity Centres
Project: Warwick Grove Shopping Centre
Products: Illuminated Signage, 3D Signage
Product specification
• 10mm Intracut Opal Acrylic Letters
• Digitally printed translucent vinyl
• 3D Fabricated polycarbonate
• Osram BackLED S CP G5 LEDs
Services Provided: Removal of existing signage, Technical Design, Installation
Why illuminated signage was selected
C Results was approached by Vicinity Centres, owner and manager of Warwick Grove, to design, fabricate, install and commission a total of four 3D illuminated signs for the centre to profile the Vicinity brand and Warwick Grove shopping Centre Name.
Anchored by Kmart, ALDI, Coles, Woolworths and Grand Cinemas, Warwick Grove has more than 4 million visitors each year and includes more than 80 specialty stores. For such a high traffic centre, clear, identifiable external signage is critical. With the old vinyl signage reaching end of life, a new solution was required that would deliver increased visibility in daylight, and provide an distinguishable way-finding point in evening hours for patronage travelling to Grand Cinemas and the centre’s surrounding retailers.
Illuminated signage provided the optimal after hours solution for Warwick Grove, and combined with 3D signage delivers increased visual effectiveness across all hours of the day.
How the illuminated signage was designed and installed
Manufactured on opal acrylic and colour matched to Vicinity brand requirements, the new signage is fabricated from 10mm intracut push through Opal acrylic letters, with backlit LED’s. This ensures the signage is highly visible from all angles, at all hours, including the high traffic Beach Road frontage.
Spread across four areas, the illuminated signage for Warwick Grove covers a total of 48sqm with an overall weight of 1160kg. The largest sign over the main centre entrance covers 27 square meteres, and weighs 500kg. C Results designed a custom aluminium framing solution to safely support the new signage, and also all easy access for future maintenance if required.
The new Warwick Grove Signage is illuminated by an Osram BackLED system, commissioned with a low power setup that meets Vicinity’s NABERS Energy Rating requirements.
The signage was all designed in-house at C Results, manufactured and then transported to site where work was completed after hours to minimise disruption to trade.
“The new illuminated signage for Warwick Grove met our brief in every aspect - high visibility at all hours, NABERS energy rating, safety needs, and delivered on budget and on time.’”
KYLIE JANNEY, OPERATIONS MANAGER, VICINITY GROUP
Illuminated signage creates the optimal solution for high impact street presence
‘For businesses serious on maximising their street presence, 3D illuminated lettering is without doubt the best large format solution’ said Matt Cahill ‘The longevity offered by the LEDs and acrylics offset the cost when compared to alternative solutions, and with complete custom fabrication any shape or size can be achieved. For Warwick Grove this was the clear solution.’
Comments Kylie Janney from Vicinity Centres ‘The new signage for Warwick Grove meets the brief in every aspect - high visibility at all hours, designed to meet our energy rating and safety needs, and delivered on budget and on time. It’s why C Results are one of our trusted long term print and display partners, they consistently deliver to expectations.’
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