Our in-house Illustrator & Designer: Kody Mason
The end of May marks the end of Honey Month, and with it we sadly say goodbye to B Results and shift back into gear as C Results. While the rebrand to B Results was a bit of fun to celebrate World Bee Day, there was some serious creative and design talent working behind the scenes at C Results to deliver our new look.
Joining C Results in 2021, Kody Mason is a quiet achiever in the Perth illustration scene. Taking out Curtin University’s Top Illustration Student 2019 and Best in Show 2019, Kody has illustrated for Adidas, New Balance and Versace to name but a few lesser known brands you may have heard about… We are super proud to have Kody as part of the C Results team where he provides branding, illustration and graphic design services for C Results clients. Kody is also skilled at web design and can deliver Shopify and Squarespace websites.
Some of Kody’s incredible digital illustration work. Kody can produce a wide range of design styles according to client briefs.
To mark our celebration of World Bee Day on the 20th of May, Kody was tasked with the enjoyable challenge of coming up with the B Results branding to mark the occasion! We thought it was appropriate to stitch up Kody up with a mini interview about the process…
What does your creative process typically look like for ideation?
Going into any new design I like to produce some concepts on pen and paper, This allows for me to get messy in the ideation process and focus on the clean-up digitally. I usually source a lot of ideas via Pinterest, Design books and any photos I've taken of signage, logos or illustrations that inspire me. Once the ideation is complete, I begin to recreate the design digitally. Here I keep the end product in mind, whether it be for sign or a T-Shirt graphic, different approaches to the digital file can make the difference.
What influences did you draw upon for the B Results designs?
The influence stemmed from the clean minimal look of the C Results branding paired with a handful of animal related minimal logos I had found a while back. I found that pairing the two allowed for a seamless transition to what could be a potential rebrand for the brand. Obviously we were having a bit of fun for World Bee Day, so we had to keep the designs easy to implement.
What have you enjoyed about the B Results rebranding?
What I enjoyed most about this rebrand was the freedom to create all the items, varying from merchandise ideas, van reskins to the overall toolkit. I love getting stuck into the details of branding and loved the way it turned out.
What software / tools you use when designing and illustrating?
When designing, I predominantly use Illustrator, as any design is bound to get printed at some stage and to save it getting pixelated, it’s best to make it a resizable vector where possible. For more image-based works and illustrations, I use a mix of Photoshop for post editing and Procreate for illustration, both these programs use the same file types which allows for a seamless transition when editing.
What should clients keep in mind when briefing you for a job?
Keep the brief simple and to the point. Less is more, we don’t need to read war and peace! If you have some specific examples of work that you like it’s good to see these as well, and some rationale behind why you like them. It’s also great to chat through the brief in person - email is a terrible way to communicate ideas. A great brief means a great end result!
Where can people see more of your work?
Come in and say hey at C Results! Otherwise check my Instagram and Behance portfolio.
Highlights from the brand toolkit Kody designed for the B Results rebrand
The full scope of our rebrand to B Results included:
Branding design & Illustration
Website design
Digital design for our newsletter & email signatures
Photorealistic mockups
Kody’s B Results branding was rolled out across digital channels including the C Results Website, social media pages, email signatures and our enewsletter. To keep rebrand costs to a minimum, a photorealistic mockup of the C Results Van and Factory signage were also produced illustrating how the branding would look in situ. Being able to provide design and illustration services 100% in-house makes a huge difference for our clients, compared to working with an outsourced designer as is increasingly common for design work. Our lead times are greatly reduced, and edits can be made face to face with clients if required.
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We hope you enjoyed our time as B Results - we certainly did! If you have any questions regarding illustration and design, please get in touch or call us on (08) 9209 3356.